10 Best Transactional Email Service Providers 2017
Transactional e-mail is a very vital part for every application based business. Earlier e-mail marketing was restricted to only promotions of the services or product, but now transactional email services are not only about promotion but it is very useful for the platforms that rely on emails to transport notifications, updates and subscriptions.
There are so many tools available for email marketing in the market. So it is natural that you can’t choose immediately before considering some key factors. Like your budget, the size of your list, you want any automation or not and much more. So set yourself to make an intelligent choice as your marketing strategy depends on your selection. Follow the guidelines on how to select best transactional email service provider…
First, step is,
Ask yourself a question :
“How to select best transactional email service provider ?”
Your answer would be kind of…
“There are so many service providers outside, how can I choose the best one ?”
Here is the solution
Don’t bother because here is the ultimate solution for your concern. I have listed down 10 best transactional email service providers that will help you to choose the best beginner and advanced tools.
SendGrid is one of the biggest transactional email service providers. It delivers over 15 Billion emails each month for their clients. And their client base is bigger and stronger. Some of their regular clients are Uber, Spotify, Airbnb and Glassdoor.
It gives Real-Time analysis to optimize the performance of your email marketing campaign. With powerful segmentation and Contact Management tools you can simply send straightforward mail to your targeted and relevant audience.
Key Features :
- You can build your own preview designs and templates with SendGrid to ensure your email exhibits beautifully and well crafted.
- SendGrid has very simple and user-friendly interface so you can seamlessly move from one task to another without any hassle.
- You can analyze the results of the emails sent from SendGrid like number of clicks, bounce, number of opens etc.
- With Email List Management SendGrid allows you to add, upload and remove contacts in one place to make your list up to date.
- You can also use Engagement Segmentation feature to group customers by how much they engage with messages.
Pepipost is yet another alternative that offers email delivery services. And has announced 10 million free email to businesses who send transactional and triggered emails which is extremely easy to integrate.
More you can collect information about events or any response that is received from recipients in real time with webhooks . With the help of webhooks without having to poll to the API constantly to check for updates, you can directly get all the data in sync form in your system.
Key Features :
- Highly optimized inbox delivery to make sure all emails get delivered in the blink of an eye.
- Reliable SMTP and HTTP APIs that let you send and receive mails.
- Real-time measurable analytics to keep a track of your transactional emails and gather users activity data.
- Powerful triggerware rule engine craft dynamic messages for your end users.
- Best delivery protocols and guidelines to fight spam.
Mandrill is another super fast transactional email service that can be used to send personalized, one-to-one e-Commerce emails and automated emails.
Send emails from Mandrill through the Mandrill API and SMTP integration. Mandrill API can help you send emails, obtain information about your account and parse reporting data in your own system. It provides MailChimp add-on to use its services.
Key Features :
- Mandrill IPs are automatically listed for feedback loops with ISPs, So you can track spam.
- It uses multiple domains with a single account (No additional Fees).
- The Dedicated IP Pooling feature of Mandrill can collect various IPs or Pools to tell Mandrill which pools to send from.
Mailgun is email automation service. It is very useful service for developers and offers total cloud-based email service. Rackspace is responsible for this powerful and beautiful service of Mailgun. With Basic Free Plan Rackspace cloud customers can send up to 50,000 emails per month.
Mailgun is capable of combining local postfix service, emails through SMTP and with your existing cloud app. If properly managed this service can deliver from any blogging software and can be used to open source software that requires sending emails.
Key Features :
- Software automatically manages the delivery and give your email the best prospect of dropping in the inbox.
- Mailgun includes email validation features to check the validity of recipients email addresses. To conduct deeper checks on spam.
- Each email that you post to your app comes fully parsed to UTF-8 just because of its powerful email parsing engine.
- You can retain each account logs for 30 days nonetheless of the number of matters.
- With Real Time Reporting, you can see why an email hasn’t been delivered or Which emails are engaging.
SendInBlue is email marketing, transcational and automation software. It is a French company provides easy-to-use email marketing service. According to SendInBlue, their services are 4 times cheaper than MailChimp. It is the solution for all your marketing transmissions like Email Marketing, Transactional Emails, SMS Marketing, and Marketing Automation.
It supplies unlimited upload of your contacts and unlimited contact details. For security of the emails you can use security protocols like SPF, DKIM and DMARC and can take complete domination of your reputation.
SendinBlue offers free 9000 emails to send for a month without any prior agreement or commitment.
Key Features :
- Easy-to-use functions
- Drag and drop email builder
- Easy split testing
- Outstanding real time reporting
- Segmenting feature
- Understand and optimize campaign reports real time
6. Amazon Web Service – AWS
Amazon Web Services provides easy-to-use and cost effective email marketing solutions. You can send various marketing emails like special offers, order confirmations and other types of stuff such as newsletters. It gives probably the best answer to your marketing needs.
AWS is a subsidiary of Amazon.com, offers cloud computing services. Currently operating in 14 geographical regions across the world, AWS offers more than 70 services. Like compute, storage, networking, database, app services, transactional and automated emails services and mobile developing tools.
Key Features :
- You can send multiple emails at a time with its multiple email sending interface.
- High Deliverability of emails despite large amount of global email spam i.e. 100% Guarantee
- Amazon offers various tools to monitor your sending activity like Amazon CloudWatch, Feedback Notification and Event Publishing.
- Email processing option and Mail flow control feature.
- You can integrate AWS email services with other Amazon services like Amazon EC2, Amazon SNS, Amazon S3 etc.
Mailjet is one of the superfluous transaction email service providers . It allows business to create, send and analyze marketing or transactional email with ease. Email marketing almost becomes fun while using Mailjet.
It serves over 32,000 clients worldwide including some big names like trivago, Product Hunt and MIT. Sending two billion emails a month.
It has got some really powerful tools to tailor the content according to customer behavior, demographics and general interests. Push your campaigns through Mailjet’s SMTP and focus on what exactly matters to grow and prosper your core business.
Key Feature :
- You can upload your own contact list through TXT or XLS file, Mailjet will automatically identify and reconcile any errors in that list if any.
- Easy-to-use drag and drop editor best for Newsletters and marketing emails.
- To maintain long lasting relation with your customer you can create automatic customer centric communications to ensure easy and automated workflow.
- Mailjet gives you Campaign Comparison tool that helps you compare multiple benchmark to find latest trends.
- NOTE : Some of the features as listed above are only available in Premium Package.
Postmark operates from the simple app that is very easy-to-use to send transactional emails. You can send mails to your customer for a suitable plans or packages to choose from marketing emails only.
Postmark works better with ISPs and it has very good reputation among various ISPs. Postmarks have the highest response rates from the customers because of their proper content management and accurate delivery process.
Key Features :
- 100% inbox success rate
- Accurate delivery as only transactional surveys are sent.
- You can view history and full content from the last 45 days.
- It gives you all the details about recipients like how many people opened the mail and the location of them.
- It gives you important statistics like how many tags, welcome emails and invoice have been used.
9. Elastic Email
Elastic Email is powerful and efficient email platform for marketing work. Thousands of brands are using it because of its accuracy and cost saving capabilities.
It has widely reputed service record and strong customer base. With strong A/X split testing you don’t have to make any guesswork to make it better. It is easy to maintain contact and segmentation of targeted groups.
Key Features :
- Detailed activity reports
- Custom branding solution
- Lowest cost
- You can use your own domains
- Catchy email templates
SparkPost is one of the fastest growing transactional email services. Currently, some well-known brands also use services of it like PayPal, LinkedIN, ORACLE, Twitter etc.
SparkPost provides email services for apps and websites. It has personalized technical account management which is built on AWS platform.
SparkPost is growing its customer base rapidly because of its developer-friendly services. Deliverability aspect of SparkPost is very strong. With ultramodern technology and experienced team, it has proven its credibility in the industry in a very short period of time.
Key Features :
- Personalized and total controlled templates
- Almost 25% of non-spam emails are sent from this platform
- Super fast technical support.
- Real time data analysis and integration
- Inbox preview
- 35+ real time email metrics
- Real time activity and big data with webhooks.
Transactional email is a very crucial tool for every marketer. It is the powerful way to engage with your targeted customers at very large scale. Of course revenue growth is also possible with it.
Now the question is…
“All services looks fine, but how to choose the best one..?”
The Answer is very simple…it depends on only one factor that, how much you are willing to spend.
Yes, spending limit is vital because you can see all the services are best in their respective work quality and accuracy. So you have limited options to decide which service is better. You must not think about which is better because all service providers are “Above Average” in quality, rather you need to focus on your needs. For example, if you want cost effective and hassle free alternative, then Amazon is best for you. On the other hand, if you want to go for more sophistication of work then you should try between SendInBlue or SendGrid.
I would love to hear from you about any better transactional service provider in the comments below. Doesn’t matter if it’s good or bad. Share your experiences with us.
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Last Updated on: November 9, 2017