SEO strategies to have a successful ecommerce website
Optimizing the E commerce websites is a bit different from the way ordinary marketers take care of web promotions for other websites like forums, blogs and directories. So, it is best to know some effective SEO strategies for the eCommerce site.
Design plays the foremost role
It is good to design the ecommerce site after due planning of the SEO strategy that you wish to use. This will eventually save your money and time and also help the site achieve and maintain the top positions on popular search engines.
You may want the ecommerce website to look all fancy and showy but it is crucial to note that it is the sales platform and so you need to make it look pretty. This is in fact a common mistake done by many ecommerce site owners that they focus more on making the site look flashy than taking care of customer’s ease of use. So, what you need to do is to make the website look simple yet appealing.
What other tactics to use?
- Better start optimizing right landing pages.
- Internal linking is the watchword when it comes to ideal link building
- Stay away from the unethical methods
- Lay stress on the non promotional content, not just on advertising
Make the checkout process easy
Most sites are featured with the shopping cart failure rate of around 40 to 80 percent. This means that such a percentage of customers made the decision to buy your product, added it to the shopping cart and are all set to buy it. However, along the checkout process, they become confused, irritated or scared that they stop their purchase and thus leave the ecommerce site. Know the reason behind it and make the checkout process simple and secure for the customers.
Check out the WordPress Ecommerce plugin list.
Content optimization is the most important strategy to incorporate
Getting a number of items ranking in top search engines is an important part of the ecommerce SEO. But, make sure that you do not get too much lured to use description and specifications straight from product manufacturer. This will lead you towards getting caught in the duplicate or copied content problems.
Make fresh content and try to give a clear picture about the product, without promoting or advertising about it too much. Use targeted keywords for the anchor text. The anchor text is basically the word that is hyperlinked to some other page. So, when you anchor text some keyword, hyperlink it with some useful page or even to the product details or image.
Use proper meta tags to make your ecommerce SEO strategy work. In order to develop search engine friendly ecommerce website, you need to make certain that product pages are featured with different and catchy titles and summaries that target different keywords and phrases.
When it comes to title tags, try to be concise and clear and do not stuff tags with any additional or non required keywords. Just avoid using repetitive information in the tags as well.
Then, take note of the metal tag description as well. It is the description that we see on SERPs and so, it needs to attract the target audience towards the site. the description should further include the target keywords and phrases used in an attractive and proper way.
Be goal specific
You need to see to it that all pages on the ecommerce site have some goal. These may be to make the customer buy the product, write an email, inquire about the product or sign up for the newsletter.
Images are important as well
Generally the ecommerce site owners tend to underestimate importance of true SEO when it comes to adding product images. The image is not only to enhance the aesthetics of the site, it is the visual detail that you provide about the particular product and so they hold a very importance place. The images can thus unlock the potential for the ecommerce business through attracting the traffic towards the site.
So, using these SEO strategies, an ecommerce site can enjoy tremendously. In a way, SEO is the disciple and so applying proper SEO strategies will surely bring in sustainable growth for any ecommerce website.
Summary: Looking forward to find best SEO strategies for your ecommerce site? Just read ahead and find the secrets.