Press Release – How to gain benefits from It?
Press Release: I would simply define Press Release as “An official document to inform people via media about insights of your organization/company”.
Why Press Release?
Every business owner wants to promote his/her business; press release plays an important role here. Especially for online businesses press release can be considered as a good way to spread news, events and any other information of the business. You can also promote any service or product of your company through press releases. Press release writing is a good way to reach targeted audience and it’s an effective tool for Internet marketing.
A well formatted press release contains title (headline), body and contact information of the concerned person. A well written press release focuses on body so that users can easily know the purpose for which it is written. A good press release must have few words by the concerned person of the company.
Benefits of Press Release:
There are various advantages one may get from press release distribution but we will cover only few important ones, here is our list of benefits that a press release offers you:
- Quality Backlinks: Press release gives you permanent quality one way backlink. There are various other ways to get quality backlinks and writing press release is one of them.
- Credibility: Of course you can promote your business by paid advertising; users are now aware of advertisements so writing a press release and get it published in the form of story by media gains more credit over traditional advertisements. Audience takes it positively and grabs most out of your press release.
- Targeted Audience: Press releases always get you audience who are interested in your niche. Do you ever read news you are not interested in? No, the same is with other users. They will read your news/PR if they are interested in your area of work, they would be eager to know about your product/service if they are looking for something similar. So press release brings quality audience that can easily be converted. To get targeted audience you need to choose a good press release distribution service provider.
- Less Cost: Doubtlessly press release distribution and getting your press release published in the form of story requires less cost than advertising.
A well written press release can be picked up by editors and they can publish it in their blog or websites. Adopt press release as one of your marketing strategy and get benefits out of it. An optimized press release can be written by targeting particular keyword which will enhance ranking for that keyword. Yes press releases can be optimized for search engines to drive more traffic and rank higher.
I recommend you to take it seriously and you can see the changes yourself. Once people start knowing about your product/services and they like it, believe me they are good at further advertising themselves. Always try to be in news as it encourages you and your team to work for something better. Press release should be considered as one of the main marketing strategy that can bring various advantages if write-up and distribution is done in a good manner.