How You Can Create Product Video For Just $50 In 5 Simple Steps
Today, the most powerful approach you can follow to sell your products online is by making its video. Making videos of your products makes it easier for the users to understand the functionality of products. Moreover, videos sound more effective than any other source. Stats shows that 57% of consumers said that product video makes them more confident in a purchase. Unfortunately, the price of cre...
Today, the most powerful approach you can follow to sell your products online is by making its video. Making videos of your products makes it easier for the users to understand the functionality of products. Moreover, videos sound more effective than any other source. Stats shows that 57% of consumers said that product video makes them more confident in a purchase.
Unfortunately, the price of creating these product videos is out of your budget (may be in a few hundred and thousand dollars) which let down your objective.
But there is always a solution. With an effective approach you can create a wow type product video even on a small budget.
The main reason behind writing this post is to share how the PopupNinja WordPress plugin was made just under $50? The video with that small budget has got 7000+ views and easily understood by the users.
Before moving on to secret of using effective tools let me tell you about the ideal length of a product video. What according to you would be better?
According to the Wistia report the completion rate of 30 second video is close to 90% but it drops to around 50% if the video is 2minutes. Therefore, short videos seem to be precise and will be more valued.
Step #1 Choose an Effective Video Template
The initial step for making a video is to focus on how your product videos visualize. You can select the well suited video template for your product video in order to make it more appealing.
Moreover, video templates come in a wide range of lengths from as short as 18 seconds to longer than 3 minutes. So while selecting a template for the video make sure that it will successfully fulfill your content needs.
You can go to listed sites to choose an effective template for the video.
After going to a search of above sites I have selected a Promote Your App or Service video template for the PopupNinja WordPress plugin from VideoHive.
Now after making a purchase of the desired template you will be ready to use it. You can also customize the text, colors, and extend the length according to your choice in order to make it more attractive.
Now move on to the cost, a video templates which perfectly matches your needs will cost you around $25 to $30.
Step #2 Write Content for the Video
However, after visualizing a video let’s move on to the next step i.e. to get ready to the content. Content is the most important component of a video. Of course, the content of the video varied according to the products and services you offer but it should satisfy the features listed below.
- Catch viewer’s attention within a second.
- Able to engage people till the end.
- Mention the problems that people suffer.
- Let people know that your product is a solution for their problems.
- Clearly highlights the benefits of using your product.
- Ending part must contain either call to action button / company name / website details / website tagline.
You can set the content according to each section of video template just like I have set the content of the PopupNinja WordPress plugin video.
Section #1 Start with a “Hi”
Section #2 Grab viewer’s attention with some good content just like an example given below.
Set the content for the second section “DO YOU WANT TO BUILD YOUR EMAIL LISTS LIKE ALL THE BIG GUYS HAVE ?”
Section #3 Set the content for third section “DO YOU WANT TO TURN YOUR CASUAL VISITORS INTO RAVING FOLLOWERS ?”
The above process repeats till last section of the video i.e. at the ends of your video template, just like the PopupNinja WordPress plugin going up to 28 sections.
Useful Tip : Videos following a problem-solution format looks more effective and useful. You can also take a look of popular methods for getting your videos ideas on paper.
Remember, a good script means great foundation which ultimately leads to a high quality product video.
Step #3 Select Good Voice Over For Record
Once you finish up with a content, you will move on to the next level by picking up a good voice over for your video. If you have a good script but not having a right voice for it then your video will not engage the viewing audience as well as seems to be a low quality type.
You should first study a style, tone, accent of the voice over before selecting it as final. Moreover, it should sound professional so that it will clearly communicate your message to the audience.
You can go to a search from the listed websites which delivered professional, good quality voice over within a small budget.
For PopupNinja WordPress plugin video, I have chosen the voice over from the Fiverr. You can also go to this site for purchase and it will cost you around $5.
Step #4 Pick Up an Audio Tune
It is quite boring to visualize a video without any background tune. Isn’t it? Yes!
Background music is a very essential element to include in a video in order to represent it more special. Similarly, you can also search an audio tune to add up in a video. Just like I have purchased an audio tune for PopupNinja WordPress plugin video from Audio Jungle.
Remember, before go to purchase an audio tune, make sure you have chosen a right tune which perfectly match up with the purpose of your video.
There is a wide range of music tunes available in the market with a variable cost. A well suited impressive tune is easily available to you around $11.
Step #5 Video Editing Stage
With a follow up an above step you will reach to a stage where you have video + voice over + audio tune. Now it’s time to assemble these elements with the help of a video editing software.
You can easily download a free version of video editing software which is available for non commercial use only. But I have used iMovie (video editing software) for editing as it does not take too much time and will be easy to use.
Note : You can easily download or purchase software from the link for your Windows, Android, Mac, Ios systems.
Remember, voice over and video template’s images should be moved in accordance with each other so that it will match correctly.
As soon as the above steps executed successfully you will be ready to publish your video. For that you can either upload it to YouTube, Wistia (paid service) or any other video uploading platform whichever suits you.
When you calculate the total cost for creating the video after following the above step you will find it around $41 to $45 ($25+ $5 + $11).
You have successfully created a video under $50.
I hope after knowing about the above resources and stats you can easily create your products videos within a small budget.
Let me know if you know any other resources that can help you to implement the same.