How is SEO Related to Web Hosting?
SEO plays an important role in terms of rank and traffic that can make a difference to your website. In fact you will be surprised to know, it is also related to your Web hosting. When you are thinking about search engine optimization, you probably don’t associate your web hosting provider with it at all. You are not alone in this, but in reality, web hosting providers might be the reason yo...
SEO plays an important role in terms of rank and traffic that can make a difference to your website. In fact you will be surprised to know, it is also related to your Web hosting.
When you are thinking about search engine optimization, you probably don’t associate your web hosting provider with it at all. You are not alone in this, but in reality, web hosting providers might be the reason your website is still not ranked where it should be.
We are going to take a look at a few reasons how your hosting company can increase or decrease your SEO efforts.
Speed of Website
The main factor that web hosting plays in your SEO is going to be how fast they load your website. Major search engines have started to take into consideration the time it takes to load a website into their overall ranking algorithms. This makes complete sense because if a website takes an extremely long time to load, then it isn’t going to be used as much. Especially because a lot of traffic will come from mobile users that are connected to slower internet connections. The slower the internet connection, the more time it takes to load.
While you won’t have much control over your web hosting company’s servers, you can make sure that the company you choose is reliable and known to be as fast as possible. There are a lot of hosting companies with good reviews from customers and review websites that you can choose from such as webhostinghub.com and bluehost.com to name a few.
You could also use a dedicated server which really helps with the loading times of your site. Normal plans put you on a shared server, so if another website on the server is experiencing a large amount of traffic, that will end up affecting your website and could cause a lot of problems.
How to Increase the Overall Website Speed
So you are probably wondering why your website might take a while to load and if there is anything you can do to increase the speed. Well, good news is that there is. Aside from having a slow server through your web hosting provider, you could also be experiencing slow load times due to images, videos, other content, and bad coding.
Using images to enhance the user experience of your website is fine, but you need to make sure that they are optimized and also not to use too many on one page. There are plenty of programs out there that will take a image and then optimize it for the web so that it is usually less than 100 KB. For example, Photoshop. All you have to do is upload the image to Photoshop, click a few buttons, and your image size is reduced by an incredible amount.
This might be a little too obvious, but having a video auto play when you get onto the page will definitely increase load times. Plenty of websites that have advertisements or video content allows the videos to play as soon as the page loads. This is a very bad idea for 2 different reasons. First, it increase the overall load times by a lot. Second, if the users don’t want to see the video, they shouldn’t be forced to.
Another reason your web hosting company might be bringing your rankings down is that the servers are unstable. If your website is continuously going down due to server crashes or errors, then search engines are going to punish you for it. Unfortunately, this is another aspect you really have no control over. The best thing you can do is to just sign up with a proper hosting company or get a dedicated server.
Server crashes can be caused by all types of reasons. Overloaded server from traffic, servers not being maintained properly, old servers that can’t handle shared hosting, viruses, malware, and plenty of others. No matter what company you choose to go with, there is always a chance that the servers will go down, but some companies are much better than others.
Optimize Website Feature
A lot of hosting companies offer you a extra benefit that can help with ensuring your website is properly optimized for search engines. While these tools won’t go into each specific detail of SEO, they can make sure you won’t be dinged by major search engines for little things that are easily fixable. While this might not be to helpful to you if you are an SEO expert, it can be a great tool for those of you who are newer.
I hope this post will help you out and you will choose a good web hosting for your website. Do let me know if you have any queries or doubts.