InkThemes Blog

Conversion Rate And How To Increase It Through PopUps

Have you ever thought of conversion rate of your website or blog? If you this word id new to you then let me explain you what does conversion rate means? Here is a standard definition of conversion rate from Wikipedia: “In internet marketing, conversion rate is the ratio of visitors who convert casual content views or website visits into desired actions based on subtle or direct requests from ma...

Have you ever thought of conversion rate of your website or blog? If you this word id new to you then let me explain you what does conversion rate means? Here is a standard definition of conversion rate from Wikipedia:

“In internet marketing, conversion rate is the ratio of visitors who convert casual content views or website visits into desired actions based on subtle or direct requests from marketers, advertisers, and content creators.”

Suppose you have set a goal for your website, and to complete that goal you want your visitors to perform desired actions. Number of visitors who perform desired action against total number of visitors in a particular period of time is called conversion rate.

Most of the website owners do not know what is the conversion rate of their websites? If you don’t know what’s your conversion rate then it becomes more difficult to make improvement to your website. If you do not have any idea about conversion rate of your website then how will you improve your site’s performance? What modifications will you make in your website in order to make your visitors perform those desired actions? Both questions can be easily answered if you track your conversion rate and take it seriously.

Well whatever may be your “desired action” that you want your visitors to perform when they visit your website. It could be sales, surveys, subscribing to newsletters, etc. Lets discuss how can you convert your visitors to complete the goal of your website? I am writing this post to explain one of the most effective ways to maximize conversion rate of any website.

Conversion Through PopUps:

Let me explain you how pop-ups can help you convert your visitors. Just think you visit any web-page and that page offers you something for free even you have not accessed that page completely. This sounds cool, but how that page will offer you anything? This offer will be presented via an attractive POP-UP. You can hire a developer and get this function implemented on your website. But if you are using WordPress then you just need to install a simple plugin PopUp Ninja by 13Plugins. This plugin opens a popup window which is very attractive and functional.

PopUp Ninja WordPress Plugin by 13Plugins:

This plugin is highly recommended to websites and blogs owner who want to build an email list. Building email list is also an important way to convert because you can promote your products by directly reaching your customers inbox. Build a quality email list and then whenever you launch any new product just shoot emails to all the email ids of that list. This increases the chances of selling your product by a huge ratio.

PopUp Ninja plugin is very easy to install and integrate into your websites. Just few clicks will integrate a beautiful pop up into your website.

When any new visitor visits your website for the first time he will be prompted to enter his email id to get any free service and receive future updates from your blog. Research has showed that almost all the people fill the simple form and then they proceed to the website.

To buy this plugin Click on the link. PopUp WordPress plugin

Lets understand why people would subscribe to you through that popup window:

  1. You may offer them something for free like a short e-book on any interesting topic of your niche or any free service.
  2. People would really love to subscribe you because your work is awesome. They would love to get updates from your website
  3. Sometimes that attractive eye-catching popup makes them enter their email ids and move to websites page.

So through this plugin you can successfully build an email list. Which will finally increase your conversion rate and revenue.

Conclusion:

If your website is getting enough traffic and even after this if you are not getting your goals, then the traffic is not of that much worth. I personally suggest you to take necessary actions and recommend you to try this plugin and analyze your increased conversion rate. This is just one simple way to increase your conversion rate. Please share other useful things that help you convert maximum.

Comments & Responses

  1. Nice Blog Post, Popup Ninja Sounds Good for me.

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