5 Simple Ways To Make Your WordPress Site More SEO Friendly
Looking for more search engine traffic to your WordPress site? Of course you are! Despite what you may have heard, WordPress isn’t especially SEO-friendly “out of the box”. In other words, if you want to maximize your site’s SEO potential, you’ll need to make some tweaks. Fortunately you don’t need a PhD in computer science to make them. Here are 5 simple chan...
Looking for more search engine traffic to your WordPress site?
Of course you are!
Despite what you may have heard, WordPress isn’t especially SEO-friendly “out of the box”.
In other words, if you want to maximize your site’s SEO potential, you’ll need to make some tweaks. Fortunately you don’t need a PhD in computer science to make them.
Here are 5 simple changes you can make to your WordPress blog to make it more SEO friendly.
#1: Make Your Site Load Quickly With Plugins
Site speed is one of the few ranking factors that Google has officially confirmed. You can have the best content and all the backlinks in the world, but if your site loads like molasses, Google won’t rank you site as highly as if you had a lightning-fast site.
Also, slow loading speed is bad for user experience. And considering that Google uses user experience metrics like dwell time, page views, repeat visitors as part of their algorithm, a slow-loading website can be a user-experience killer.
Here are some plugins that will quickly (and easily) boost your site’s loading speed:
- W3 Total Cache: Places a cache of your site on your server, decreasing the time it takes for your site to load on a user’s browser.
- WP Smush It: Compresses your images, significantly reducing their file size.
- Cloudflare: Integrates a content delivery network (CDN) into your WordPress installation. Usually reduces loading time by 15% or more.
Resources about improving site speed for WordPress:
#2: Use a Content Helper Plugin for On-Page SEO
You can easily manage your site’s basic on-page elements — such as meta tags — using a plugin like All In One SEO.
However, those plugins don’t typically help you optimize your site’s on-page SEO elements.
I’ve found two plugins that tend to do a great job at letting you know where your on-page SEO opportunities are–all within the WordPress post editor page.
InboundWriter: A very cool plugin that helps you identify low competition keywords as you edit and potential sources for your articles. It also suggests LSI keywords to include in your posts:
SEO Plugin by Squirrly: Similar to InboundWriter, but has more of a focus on pure SEO.
Resources about on-page SEO for WordPress:
#3: Leverage Internal Linking
Internal linking is important because it helps PageRank flow to wherever you want on your site. Also, the anchor text that you choose helps tell Google what your other pages are all about.
Look no further than Wikipedia as an example of a site that does a GREAT job at internal linking:
You can easily tap into the power of internal linking by clicking the “or link to existing content” tab when placing a link:
If you consistently add 3-4 internal links whenever you publish something new, it should give those older pages a bump.
Resources about internal linking:
#4: Add Alt Text To All of Your Images
Not adding keyword-rich elements to images is a common mistake I see WordPress users name all the time.
Remember: Google and other search engines can’t see images. They use the alt text attribute to figure out what the image is. Not only does this help Google figure out what your page is about (which is important for on-page SEO), but can also land you some traffic from Google images.
Fortunately, adding alt text in WordPress is a breeze.
When uploading an image within the WordPress editor, add a keyword in the alt text field that describes the image:
Remember: you don’t want to keyword stuff here. Just add a single keyword that describes what’s going on in the image.
Resources about image SEO:
#5: Add Google Authorship to Your Site
Google is paying more and more attention to the people behind the content. And one of the best ways to make your authorship know is to add official authorship to all of your work. There’s also quite a bit of buzz that Author Rank — the authority of the person writing — may eventually become an important Google ranking factor.
Not only does this act as a sign of trust to Big G, but your author head shot can also help you get a higher CTR in Google:
You can easily add authorship for all of the people that contribute to your site using the AuthorSure WordPress plugin.
Resources about Google authorship:
Every website is made for unique purposes and acquire different SEO strategies. But a good website is always acquiring a top SEO rank. At last I would suggest you to follow all the above simple steps in order to make your WordPress site more SEO friendly.
I would be more happier if you also have any other SEO tips and share it with me.